Skip to content
Self Defense Ammo: The Social Proof

Self Defense Ammo: The Social Proof

There are any number of articles, reviews, blogs and forum discussions about which self-defense/personal protection ammo is the best for which caliber (not to mention those regarding which caliber is best).  We thought we'd throw our two-cents into the conversation with a little bit different and not particularly scientific approach.  

You will certainly notice a couple of trends as you read below: 1. it is pretty clear which three manufacturers are most in demand in the self-defense market, and 2. their flagship rounds greatly out sell their other products.


Here we layout the two most popular of our self-defense pistol rounds for 5 of the major calibers; .357 Sig, .380 Auto, 9mm Luger, .40 S&W, and .45 ACP.


The Most Popular .357 Sig Self Defense Ammo:

1.   G2 Research R.I.P. .357 Sig 

This is the clear winner in .357 Sig. G2 Research has made a great fracturing hollow point round and people love it.


2.   Lehigh Defense Xtreme Penetrator .357 Sig 

The Xtreme Penetrator came in a fairly close second to the G2 R.I.P.  This is another great round but, unlike with the .380 Auto, more people seem to prefer a top tier hollow point to a deeply penetrating round for their .357 Sigs.



The Most Popular .380 Auto Self Defense Ammo:

1.   Lehigh Defense Xtreme Penetrator .380 Auto 

In .380, Lehigh's Xtreme Penetrator smoked its competition.  Our customers have purchased this round almost 4 to 1 over the second most popular .380, G2's R.I.P.  In fact, the only round that we have sold more than this is the 9mm G2 R.I.P.






2.   G2 Research R.I.P. .380 Auto 

Coming in a not very close second is G2 Research's R.I.P.  In direct contrast to the .357 Sigs, it appears that for their small, often concealed carry pistols most people prefer to have a round with a little more penetration.  


The Most Popular 9mm Luger Self Defense Ammo:

1.   G2 Research R.I.P. 9mm 

We just mentioned it, so here it is.  Not only is the 9mm R.I.P. the most popular round for its caliber but it is also the most popular product we sell.  Middle-of-the-road size with high-end projectile design. 



2.   PolyCase ARX 9mm 

In hot pursuit of the 9mm R.I.P. is PolyCase's 9mm ARX.  Although new to the market, the ARX has been making ways in all of the "standard" calibers (see the next two sections).



The Most Popular .40 S&W Self Defense Ammo:

1.   G2 Research R.I.P. .40 S&W 

Once again, the R.I.P. tops the list.  Great round in whatever caliber.



2.   PolyCase ARX .40 S&W 

Just like in the 9mm, PolyCase .40 S&W ARX is on the rise.  It will be interesting to see where this company and these rounds are in a few years.



The Most Popular .45 ACP Self Defense Ammo:

1.   G2 Research R.I.P. .45 ACP 

In .45 ACP the winner is.... you guessed it, G2 Research R.I.P.


2.  PolyCase ARX .45 ACP

PolyCase's ARX is gaining momentum in .45 ACP as well, but has a way to go before it tops the R.I.P.




We hope you have found this interesting/informative.  If there are any topics you would like us to discuss please drop us a line at:



Previous article TFB Gorilla Silverback .45 ACP Ammo Review